Product Costing - Traditional Methods and Activity Based Research Paper

Product Costing - Traditional Methods and Activity Based - Research Paper Example By doing this they maintain zero inventory of building parts or what is called as raw materials (RM). Dell enjoys a loyal customer trust globally. One of the reasons for this is that the base prices of their laptops and other products are practically the same across continents. Product pricing at Dell is a serious and well thought over process through strong market research and consumer inputs. Based on the marketing debrief the research and development (R&D) center starts developmental activities on the consumer centric product. The engineers work under the strict constrict of the product cost based on the marketing requirement. The first level of product cost brainstorming is between the marketing, sales and engineers at the R&D. All quality cost parameters namely prevention, appraisal and failure (both internal and external) are considered. In the six sigma jargon another cost is considered, cost of poor quality (Juran, 1988). Dell as an organization completely negates this hidden quality cost. The costing activity of consumer goods in my organization follows the above mentioned steps towards deciding pricing of a bathing soap. The main ingredients of a bathing bar are soap noodles, fragrance, permitted colors and fillers. The cost of a 100 g net weight of bathing bar is $1.5.

Choose a productbusiness (my productbusiness is Turkish Airlines) Essay

Choose a productbusiness (my productbusiness is Turkish Airlines) - Essay Example This paper also provides the example of services that the company offers. In meeting its objective, this paper will identify a relevant marketing theory, and justify the marketing strategies of Turkish airline using the marketing theory under consideration. One of the strategies in which Turkish Airline markets its products is through the use of the internet. The organization uses the social media such as facebook, and twitter to market its services and products. The evolution of the social media has made it possible for large multi-national companies to have an access to millions of people through their social media accounts Rosenbloom, 2013, p.27). The Turkish airline has taken advantage of this new technology by placing adverts concerning their services and products (Brennan, 2008, p.34). The organization does not only use the social media to advertise its services and products. The organization also uses Google, the search engine giant, and email marketing to advertise its services and products. Google runs an advertisement scheme referred to as Adsense, which is a pay per click advertisement strategy, whereby the company will only pay for the advertisement when a user has clicked on a link that takes him to the web pages operated by the company (Rosenbloom, 2013). Turkish airline takes advantage of this technology and occasionally pays advertisement fees to Google so that the company might create these links, and direct potential customers to its website for further information. The use of email is also another online strategy adopted by Turkish Airline (Brennan, 2008, p.22). The company, on most occasion emails its prospective customers on the available offers and services that the organization offers. The organization also runs a website, referred to as www.turkishairlines.com. This website provides virtually all the information concerning the organization, the services it offers, its strategies for growth,

Effect of Brexit on the Special Relationship Between the UK and US

Effect of Brexit on the Special Relationship Between the UK and US ‘The UK cannot retain its â€Å"special relationship† with the United States whilst being semi-detached from the European Union’ â€Å"Success is the ability to go from one failure to another with no loss of enthusiasm† ‘Sir Winston Churchill’[1] The United Kingdom (UK) has no closer ally than the United States (US), and the British foreign policy underlines our close coordination with the United States.   These close relations were considerably strengthened by the United Kingdom’s alliance with the US during both World Wars, in the Korean conflict, in the Persian Gulf War, and more recently in Iraq and in Afghanistan conflicts, additionally through its part as a founding member of the North Atlantic Treaty Organization.   This has contributed to forming a special relationship with the US.   Within this essay the ‘special relationship’ is defined as a political or technical term between the UK and the United States governments[2].   Semi dethatched is defined as no longer being a member of the European Union (EU) following referendum.   During 2016 a major event was the referendum in the UK on 23 June to withdraw from the European Union, which resulted in the British population voting to leave th e EU.   Following the announcement it posed a number of uncertainties, one of these was our ‘Special Relationship’ with the US. In answering the question of the UK cannot retain its â€Å"Special Relationship† with the US whilst being semi-detached from the EU’ there are 3 key areas that this essay will look at are political, military and economy.   I have considered these points because, the two countries continue to have a number of fundamental common interests in global political aspects, economic stability, military cohesion and with these structures they are able to cooperate closely as permanent members of the United Nations Security Council.   This essay will consider the implications on both sides of the Atlantic and argue that the UK can retain its †special relationship’ with the US whilst being semi detached from the EU, others may feel this is a failure by leaving the EU. Is the â€Å"Special Relationship† amid Britain and the US fundamentally damaged? It’s an old alliance based on shared histories and values, one that has developed the cornerstone of British foreign policy after two world wars[3].   The element of the special relationship is nothing new, it has been well established since Winston Churchill coined the phrase â€Å"special relationship† during a lecture tour of American universities in 1945 and his words are certainly resonate today.   The specialness of the two countries’ relationship has endured, although it could be seen as cool at times, this has been particularly difficult when the personal relationship between the US President and the British Prime Minster wasn’t so strong.   Whilst the degree of closeness between the nations is and has been largely determined by judgments of joint political, trade subsidies, military cohesion and the personal factor have continued to have a strong influence.   Some may say that the imbalance between the relative power between the two nations, may have possibly been one-sided and occasionally the UK has been made to appear rather subservient.   In the eyes of both nations, this was evident when the then Prime Minister Tony Blair was seen to freely take the acceptance of the Bush regimes’ polices over Iraq. This resulted in a certain amount of criticism of the British government in the UK and many felt that Britain is tied to closely to the US.   In 2016 there was two main political events that were headline news, the first being Britain voted to leave the EU in June after 43 years of increasingly ambivalent membership was greeted with a mixture of defiance, fear and jubilation across the continent. The second big political event being on the early hours on 9 November, when Donald Trump took to the stage in New York to declare his victory as the new President of the US.   Some said a political novice, however Mr Trump along the way had defeated the most experienced presidential candidate in decades.   The public opinion of the special relationship between the UK and US is being further divided amongst both populations; this was evident and highlighted during the Presidential campaign in November 2016.   Throughout the campaign President Trump campaigned on â€Å"making America great again’.   In January 2017 Theresa May agreed to â€Å"renew the special relationship for this new age† when she met with president Donald Trump.   MPs, including a number of May’s own Conservative party, had expressed their personal reservations about May’s visit given Trump’s previous controversial comments and stances on a range of issues[4].   The UK and the US closely work and frequently consult on foreign policy issues and global problems and share major foreign and security policy objectives. Worryingly as we look to the future there are many unknowns, on both sides of the Atlantic and the UK post Brexit will drive to sustain global influence and without the EU the UK could find themselves largely dependant on the US. The ‘Special relationship’ may well be further tested and could mean a much wider separation than that just of the EU. This no doubt would be devastating for the UK politically, militarily and more importantly financially. This role for the UK as a given global partner to the US is far more likely to survive following the decision to leave the EU than will the UK’s which maybe used as a diplomatic bridge between the US and Europe. Since 1917, well before the ‘special relationship’ was ever mentioned or quoted by Winston Churchill, the UK and US have collaborated to triumph in two world wars, two Gulf wars, and during the Cold War.   During the 1980s, the mutual support provided by this alliance has developed to the success of unilateral American and British military actions against Libya and Argentina, both of these actions were resisted by other European allies. Throughout the 1980s, the conclusive decade of the Cold War, the elimination of Soviet SS-20 missiles from Europe and the removal of Soviet troops from Afghanistan occurred as a consequence of Anglo-American initiatives that were either opposed or disregarded on the continent.   Ever since the well coordinated terrorist attack in 2001, that made headlines all over the world and became known as 9/11, the UK has remained beside the US in Iraq and Afghanistan as its most right-hand and reliable ally in the war on terror[5].   These joint military efforts have been based upon much of an arrangement of strategic interests with the similar political and legal culture and values with a world wide view. Also the effective use of intelligence sharing and close practical battlefield collaboration, has been made possible by the shared use of military equipment and technology.   Both the UK and US have agreed that both defence departments, will now continue to search for increased interoperability across the spectrum of military operations.   The US Defence Strategic Guidance[6] and UK Strategic Defence and Security Review[7] recently reached many common conclusions, including the need for increased cooperation in dealing with the threats we face.   We are committed to working together, and with other close allies, wherever possible.  The maritime commitment has been strengthened with Secretary Panetta and Secretary Hammond recently signed a Statement of Intent directing the US and Royal Navy to seek ways to better developed aircraft carrier doctrine and maritime power projection capabilities[8].   On the Land environment both the UK and US continue to develop very similar initiatives in order to enhance the already close ground force relationship however increased training opportunities in Europe and exchanges in the US.   As close Allies, the US and UK continue to host each others forces in order to conduct training and be prepared to deploy when necessary, and in future conduct current operations.   The US presently has over 9,000 personnel stationed in the UK, primarily on joint Royal Air Force bases such as RAF Mildenhall and Lakenheath in Suffolk, where US regiments conduct fighter, transport, logistics and aerial refuelling operations.   The Joint Analysis Centre at RAF Molesworth is a example of the cooperation, where British analysts and US monitor the world’s trouble areas together.   The four US services continue to send exchange personnel to work with the UK armed forces, and exchange both senior and junior military officers in British defence schools.   The UK currently has around 800 British personnel in the US. In the Air the UK is a partner in the development of the Joint Strike Fighter, which is a unique program with each country’s defence industries sharing the development of a common future platform that will ensure the US and UK, and other partners posses the latest technology in air superiority for the next generation.   Our Military cohesion was extended even further in 2014, when the UK and US signed a new agreement that was critical to Brittan’s Trident nuclear weapons system, was signed by British and US officials, the news stated that the 1958 UK-US Mutual Defence Agreement has been updated.   This new amendment that will last for 10 years, one which will permit the transfer between the US and UK of classified nuclear information concerning nuclear technology, atomic weapons and controlled nuclear material and critical information.   At the time the President Obama stated â€Å"intends to continue to maintain viable nuclear forces into the foreseeable future† he also mentioned that it was in America’s interest, to continue to help the UK â€Å"in maintaining a credible nuclear deterrent†[9].   The continued close security cooperation between the UK and US is probably going to continue, particularly in intelligence sharing. The EU has been traditionally excluded from aspects of the conversation of intelligence which has taken place between the English speaking â€Å"Five Eyes† states US, UK, Canada, Australia and New Zealand[10].   Evidence and history has shown that the UK and US stand shoulder to shoulder with each other in order to deter and if necessary, defeat the threats to our common way of life.   The future does indicate a number of new opportunities to strengthen this relationship further.   With any new strategic circumstances, come new reasons to cooperate.   We certainly cannot afford to miss these opportunities.   With both countries recognising that many of the problems that we both face can’t be solved alone. That shoulder to shoulder stance, was put in the spotlight and made headlines across the world, when on the 23 June 2016 the decision for the UK to exit from the EU was a clear demonstration that history is not linear.   The following day the previous prime mister David Cameroon resigned and the UK pound plummeted. The FTSE 100 lost significant ground, but then the pound rallied past the previous February levels and the FTSE closed on a weekly high of 2.4%, this was it’s best performance in 4 months on what many speculated would be a future of economic gloom.   The previous US president Obama decided we ‘wouldn’t be at the back of the queue’ after all, and that or ‘special relationship’ was still strong.   Following the Brexit vote in June 2016, this will now allow the UK to charter a new course as a sovereign, it will become a free nation and one which will be able to implement free trade agreements with countries across the world once the UK exits the EU in 2019.   On the 29 March 2016, the UK changed its history by submitting a six-page letter from Mrs May triggering Article 50, which was handed to European Council President Donald Tusk[11].   When the UK leaves the EU in 2019 this will open the opportunities for the future of a free trade agreement between the UK and US. Currently the UK has the fifth largest economy and the US the largest in the world respectively.   Just seven days after taking office Teresa May was the first foreign leader to visit Donald Trump after being elected for president[12]. History has shown us that in the past the economic polices of the UK and the US has been seen as a similarity since the 1970s. The UK economic growth has held up netter than expected in the 12 months following the Brexit vote, in the longer term, the UK economy show continue to grow to around 2%, following Brexit. Currently when it comes to UK exports to a single nation, the US is the UK’s largest export destination with a current market worth some  £3.5 billion. Equally, the US is the UK’s third biggest after China and Germany, procuring some  £2.9billion of products form the US.   In my mind there does appear to be two key thoughts that Brexit is having much less of an effect and impact in the US. Firstly the relative isolation of the US economy, as only 15% of GDP is related to international trade. Secondly, in the last 18 months investors in the US were anticipating a rise in the interest rate, which would have had a negative impact. Following Brexit and the global uncertainty caused by the outcome, the Federal Reserve System put the increase on hold.   This has allowed the US markets plenty of opportunity to go even higher[13].   For the future the UK and the US should persist exploring areas where the alignment of bilateral regulatory systems can lead to new business opportunities and reduce costs of unnecessary regulation.   The UK and US Governments should also increase collaboration in higher education, especially between our world-leading universities, this would allow for our countries to build on their joint leadership role and pull together on the great economic potential linked to it.   The UK and the US economies are described by large and growing services sectors and should explore ways of enhancing trade in services, particularly in business services, which are key input for global supply chains[14]. In summary, If Britain’s world influence weakens, and the US continues to change its priorities away from Europe to other more surging geopolitical challenges, the special relationship could face a low-spirited future. The UK’s valuableness to the US could increase if the EU were to acquire a much more active global position. It is true trade deals will be forged with the US following the semi-detached status from the EU, and clearly no longer part of the EU economy. There is no doubt It will have a much weaker negotiating power and gravitational pull than previously held, thus relying on the proven ’special relationship’ in order to take the alliance forward and beyond 2019. The ‘Special Relationship’ has been the world’s most powerful bilateral partnership for over 70 years and is fundamentally important to both London and Washington. It has played a vital role in the defence of the free world since World War II and has been instrumental in advancing economic freedom across the globe.   The UK and US has built a ‘special relationship’, which was formed and built well before any mention of the UK leaving the EU. The UK can retain its ‘special relationship’ by working closely with the US, we continue to set an example for others and will persist to deliver a basis for further collaboration with our Allies and partners around the world, which include through NATO, in the future years to come.   Bibliography http://transatlanticrelations.org/wp-content/uploads/2017/02/HFAC-US-UK-testimony-Feb-1-2017-dh-final.pdf https://www.chathamhouse.org/expert/comment/planning-post-brexit-britain-s-place-global-stage https://uk.usembassy.gov/our-relationship/policy-history/ http://www.newstatesman.com/politics/uk/2016/03/why-britain-should-end-special-relationship-us http://www.newstatesman.com/politics/staggers/2017/03/theresa-mays-article-50-letter-what-she-said-and-what-she-meant http://www.independent.co.uk/news/uk/politics/can-the-special-relationship-survive-outside-the-eu-7107966.html http://www.telegraph.co.uk/news/2016/12/31/2016-review-world-events-changed-history/ http://www.nationalreview.com/article/436687/brexit-us-british-military-cooperation https://obamawhitehouse.archives.gov/the-press-office/2012/03/14/joint-fact-sheet-us-and-uk-defense-cooperation http://www.jcs.mil/Portals/36/Documents/Publications/2015_National_Military_Strategy.pdf https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/575378/national_security_strategy_strategic_defence_security_review_annual_report_2016.pdf https://www.state.gov/r/pa/ei/bgn/3846.htm http://www.bbc.co.uk/news/av/uk-politics-38778452/may-meets-trump-three-key-things http://www.bbc.co.uk/news/uk-politics-39431428 http://www.economywatch.com/economy-business-and-finance-news/the-uk-and-the-us-same-problem-different-results.07-07.html?page=full The economic impact of Brexit https://www.ft.com/content/9a5cd3ee-4acc-11e7-a3f4-c742b9791d43 Moving Forward The future of the UK-US economic relationship [1]The Quotation page 2087 [2] Oxford bibliographies [3] The New statesman, Mar 2016 [4] The guardian 26 Jan 2017 [5]Nationalreview.com/article/436687/brexit-us-british-military-cooperation [6] jcs.mil/Portals/36/Documents/Publications/2015_National_Military_Strategy.pdf [7] National_security_strategy_strategic_defence_security_review_annual_report_2016.pdf [8] Whitehouse joint-fact-sheet-us-and-uk-defense-cooperation [9] Theguardian.com/world/defence and security 29 Jul 14 [10] The Independent 28 Jun 16 [11] bbc.co.uk/news/uk-politics-39431428 [12] bbc.co.uk/news/av/uk-politics-38778452/may-meets-trump-three-key-things [13] woodfordfunds.com/economic-impact-brexit-report [14] https://www.babinc.org/moving-forward-future-uk-us-economic-relationship/

Christopher Marlowe’s Dr. Faustus and Modern Psychology Essays -- Doct

Christopher Marlowe’s Dr. Faustus and Modern Psychology Due to the fact that I recently finished reading Spirit and Will by Gerald May, I find my perception of Christopher Marlowe’s Dr. Faustus filtered through that book. May, a psychiatrist from the Shalem Institute for Spiritual Formation in Washington, D.C., makes a rather courageous attack on a sacred cow, modern psychology. He asserts that "Psychology is fundamentally objective, secular, and willful whereas the core identity of religion is mysterious, spiritual, and willing" (10). He criticizes religion for having sold out to psychology in its attempt to remain "relevant." Like Dr. Faustus, we have pursued knowledge with a passion in order to master ourselves and our environment. Psychology represents just one of those areas of knowledge. Through a combination of drugs, behavioral conditioning and psychotherapy we have become relatively successful in altering behavior or even basic emotions and states of consciousness--so much so that religion seems only too happy to borrow ps ychological techniques to fill the pews of churches or to satisfy the hearts of its worshipers. May targets three primary attitudes in psychology: the coping, happiness and growth mentalities (11-21). It is true that psychology can help us to cope with stress, to achieve a measure of happiness and to transform our difficulties into opportunities for personal growth and increased creativity. But valuable as this may appear, it cannot provide us with an ultimate reason for living. In the past we believed that religion could solve all our problems (physical, mental or spiritual) if we turned up the piety level another notch; now we have swung too far in the other direction. As human beings we h... ...f Vanholt who longs for a dish of ripe grapes in the dead time of winter (854). California spares us from selling our souls to the devil for such a cheap trick. Too late Faustus realizes that the devil drives a hard bargain. The supernatural thrills lose their attraction, eventually bringing despair and then more hopeless revelry. No matter how spectacular the advances of humankind (and we have perhaps only glimpsed the beginning of technological miracles), a world unwilling to submit to God only succeeds in finding new ways to lose itself in boredom or destruction. Works Cited Abrams, M. H., ed. The Norton Anthology of English Literature. Vol I. Fifth ed. New York: W. W. Norton, 1986. Chesterton, G.K. Tremendous Trifles. New York: Dodd, Mead and Company, 1909. May, Gerald. Spirit and Will: A Contemplative Psychology. New York: Harper & Row, 1982.

League of Legends

The poem Funeral Blues, which was written by W H Aden, is a beautiful poem in which the poet conveys the meaning through rhythm and scarring scenes he paints of lost love and anguish. The poem is about the death of a loved one and the actions taken after in the lead up to the funeral, as can be told by the title. The first stanza is striking with the poet creating a silence In your head; the second describes the preparation in a solemn tone that seems to echo for me as the reader.In the third stanza you are shown the love and anguish In Its full light through the slow rhythm of he words with many comma's to add an aura of suspense and depression, male pronouns are used to describe the dead person whose body fills the coffin so the poet Is subtly making reference to his sexuality as though to make a point of his sadness, being gay himself. Finally the fourth stanza finishes the poem with words that suggest a lack of hope from someone who has given up In life. The main ideas that are e xpressed in the poem are centered on loss: they circle around death and how it affects the surrounding people when it takes a loved one.The main idea expressed by the poet is that without this person he is writing about his world is unable to go on. You see this in a beautiful scene in ‘Four weddings and a funeral,' when the poem is read out at the funeral of the readers partner. He talks slowly and as the camera pans out you see the whole audience is crying silently, silence being a key part of W H Addend's poem. Silence. His last stanza makes me as the reader feel like the world is caving in on me which links into the loss of hope and happiness and completely tears at the reader's heart.The mood silently creeps of the page and into the readers mind, illustrating the distress that flows through the lines as though it where a stream. It is dark and without light and as I have said before it was without hope. He focused on using language that could be understood by any age to s ymbolism that everyone could understand what he was feeling, that it was neither easy nor hard to relate. The poem Is about hopelessness against the force of our nature, of life and of death that the poet conveys through his slow rhythm and depressive mood.The Imagery used by W H Aden was an essential part of the effectiveness of the emotion behind the poem. He used It to paint pictures that affected the readers. With some very scaring pictures painted through auditory, and some beautiful, sad pictures painted through visual. These are used to make the audience react to the poem as though it where a recount of their own feelings. Prevent the dog from barking with a Juicy bone, Silence the pianos and with muffled drum† This quote is an example of auditory imagery.It creates a silent wind in the reader's ears and the world the poem creates becomes darker due to the idea of silence. Silence is one of the main horrors of death from the poem and it links directly to the sadness of love and life. Personally when I see this line I can hear the beat of a cuckoo clock cutting of mid call, the cord on a telephone, ripped from it's socket and as the silence becomes more, then suddenly the sound of the slow muffled drums of a parade, making its way towards me. This is an example of great description in my mind because it conveys the significant meaning of the poet's silence in a few words.Put crepe bows round the white necks of the public doves, Let the traffic policemen wear black cotton gloves. † Is an example of visual imagery by themselves the lines are beautiful and peaceful, but they add to the sorrow through their calm, delicate, beauty when combined with the rest of the poem. It is amazing how Aden has intertwined doves into his dark and sorrowful poem as they are a sign of love, peace, holiness and fertility, not death, sadness and the sin of homosexuality in many cultures. â€Å"The stars are not wanted now; put out every one, Pack up the moon and d ismantle the sun,Pour away the ocean and sweep up the wood; For nothing now can ever come to any good† This stanza is the most visual, I myself am able to see people covering the stars with black cloth, pulling down the sun, bit by bit, and clearing the land dry and barren. W H Addend's poem Funeral Blues shows the reader that death is a force stronger than life and love stronger than the both; he does this through the visual imagery he has created throughout the stanzas to create a sense of harsh peace and auditory imagery to chill the reader with the power of silence.

Examples of how changes in the environment affect organisations Essay

According to Rob Watkins (2008) organisations are entities made up of interrelated parts which are intertwined with the outside world (the external environment). Business organizations and firms have to be wary of external influences that can affect their organization this can be a positive affect or negative effect. There are many factors that have an impact on the way organizations operate. Thus where an organization suffers from an external influence they need to adapt their products or services. Pestle stand for ‘Political, Economical, Social, Technological, Legal and Environmental. In this report I am going to use 4 articles which are about a specific firm and discuss how each one suffers from one of the factors of the PESTLE analysis 1.Tube gets first Wi-Fi connection at Charing Cross 1.1Technology is one external factor from the PESTLE analysis, The article is about project Wi-Fi which is about the introduction of the first Wi-Fi access in London undergrounds by the company BT. The company I’m going to talk about is BT, they aim to put on a six-month trial which will allow commuters to connect to the internet while on the train, and enable them to check emails and browse the net. Investment in technology and innovation is seen as a key success for an enterprise (Rob Watkins, 2008, p10). BT trialling Wi-Fi on the tube is going to have a positive effect on its sale for broadband as more customers are going to be enticed by its additional benefit of using the broadband service on the tube while travelling for example to work. 1.2The article states how the service will be free for BT broadband customers as a result this may gain them a competitive advantage against the likes of other competitors such as Talk Talk and Virgin. The reason for this would be because customers might be more inclined to switch to BT internet service for this extra feature they provide that no other internet services offer. As the maturity of technology is developing and the use of technology is increasing, this means that BT are able promote their service and attract a wide range of internet users and become even more popular within the nation. 1.3Though this new implementation of technology can be very advantageous it does have its disadvantages, for example one disadvantage in this case is the implementation of Wi-Fi in the underground could put the city at risk of terrorist attacks and with the Olympics coming up it raises huge security concern. 1.4One Advantage of Wi-Fi in the tube would be more efficient as it would allow customers to check their email, complete some work they could be doing in the office, in the tube thus saving them time that could be better used by allowing them to do more work in the office that could improve the overall performance and making the company more money. 2.Nintendo hit as high Yen takes its toll on business 2.1Economic factor is another external influence from the PESTLE analysis, an organization has to be wary of these factors as it can have consequences on the businesses aggregate performance. For example the article states how due to the price of the Yen increasing this has caused Nintendo sales revenue to diminish as they are hit by the high ‘value’ of the Yen. The rising value of the Yen reduces the value of profits made abroad when converted back to the Japanese Yen. 2.2In all cases of changes in demand and supply the resulting changes in price act as both signals and incentives, a fall in demand is signalled by a fall in price, therefore this acts as incentive for firms to produce less of goods as they are now less profitable to produce. (Rob Watkins, 2008 pg 291). The article also states Nintendo sales also fell first half of the year partly due to lower demand for its Wii console. This will act as an incentive for Nintendo to stop producing more Wii consoles. 2.3Japan has little they can do with their currency, they are able to intervene in the currency market and do a lot of rounds of quantitative easing. However, this will not have lasting effects as competitive devaluation means it will be a race to the bottom as much larger countries, such as the US and China to also devalue which will only lead to temporary increases thus causing all parties to lose in the end. It’s also an expensive move that will ultimately return very little. Currency fluctuations are unavoidable as developing nations grow and weakening the Yen will only be a temporary solution for Japan. 3.Water to be tested from BP Oil Spill’ 3.1Environmental influence is another external factor from the PESTLE analysis, Environmental considerations are an important influence on business behaviour, particularly for the large companies. It is argued that businesses have a duty that goes beyond the organization and to a corporate social responsibility, particularly with regard to the environment. â€Å"Corporate social responsibility means that a corporation should be held accountable for any of its actions that affect people, their communities and their environment† (Rob Watkins, 2008, p652). 3.2The news article is about the ecological impact the BP oil spill caused to the waters, this article concerns that of south of New Orleans, US coast guard reported seeing an area of discoloured water which could be from the oil spill.. Overall this disaster has had negative impacts on the environment and also the company shares and profits had fallen dramatically. The discharge of oil spill on the Gulf of Mexico has also had major health concerns. 3.3Environmental disasters can cause the government to get involved; the government tend to impose heavy penalties which often have unfortunate consequence for the company. All countries have environmental laws and policies based on a regulatory regime imposed by governments at different spatial levels (Economics for business, Ian Worthington, Chris Britton, Andy Rees P435). 3.4Environmental factors can have consequences on small firms that operate within the affected areas. For example the article states s that â€Å"local fishermen have reported seeing miles-long strings of weathered oil on the sea†. This disaster can affect animals and their habitats in the sea and thus can have negative impact on local fishermen’s supply and livelihood. 4.EU to launch Google search investigation 4.1The legal factor is another influence from the PESTLE analysis; Businesses operate within a framework of law which has a significant impact on various aspects of their existence (Rob Watkins, 2008 Pg 11). This article states â€Å"The EU launched a formal investigation into Google following allegations that the internet giant has abused its dominant position in the search and advertising market†. Clearly the external factor here concerns monopoly, monopoly is defined as â€Å"†. The monopolist has considerable market power and can determine price or quantity (The Business Environment, Rob Watkins, 2008). 4.2The problem with monopoly is it disrupts the free market because it creates a dead weight loss. Dead weight loss is defined as â€Å"the loss of consumer plus producer surplus in imperfect markets† In this case for example if Google manage to monopolize the advertising industry this will have serious consequence on businesses trying to establish themselves as Google will be able to price how much they went to advertise a company The problem with monopoly is it disrupts the freemarket because it creates a dead weight loss Once u has market domination in that field the business can do whatever they want and don’t innovate because they don’t need to Can act as an incentive Reference Worthington, I., Britton, C. And Rees, A. (2001) Economics for Business, Blending Theory and Practice (Essex): Pearsons Education Limited http://www.cityam.com/news-and-analysis/nintendo-hit-high-yen-takes-its-toll-business http://www.guardian.co.uk/technology/2010/oct/29/tube-wifi-charing-cross http://www.guardian.co.uk/technology/2010/nov/30/google-search-eu-investigation http://www.guardian.co.uk/environment/2010/nov/09/oil-spill-inquiry-culture-complacency-bp http://www.independent.co.uk/news/world/americas/water-to-be-tested–for-oil-from-bp-spill-2115657.html